Sally McKenzie is a
retail and online industry veteran with over 20 years of leadership success
spanning brick & mortar, catalog and e-commerce channels. Her
extensive experience covers merchandising, marketing, product development, web
site operations and strategic planning functions working for companies such as
Eddie Bauer, Classmates.com and Expedia.
Sally
moved from Eddie Bauer into the social networking space working at Classmates.com,
first as vice-president of merchandising for new business, then as senior
vice-president of marketing and strategic planning where she was responsible
for brand positioning, customer acquisition and retention, customer care and
site design.
Following
Classmates.com, Sally worked at Expedia, first serving as senior vice-president
of merchandising and retail operations, and later as senior vice-president and
general manager of Expedia.com,
with P&L accountability for the company’s $9 billion online business.
In addition to her consulting work,
Sally has served on advisory boards for Shop.org, Digitrends Magazine, The University of
Washington E-Business Consortium and Internet Retailer Magazine. She is an MBA
Student Mentor at Seattle University, a volunteer at the Humane Society for
Seattle/King County, and she serves of the board of directors for Jewish Family
Service of Seattle.
Consulting Services Include:
Strategy and Planning
·
E-commerce/Multi-channel
strategic planning
·
E-commerce business & operational planning
·
Organizational design
·
Merchandise assortment planning & development
·
Brand and direct marketing planning & development
·
Social media strategies
Site Experience and Optimization
·
Website and customer experience reviews
·
Competitive audits
·
Site metrics analysis
·
Site improvement roadmaps
·
Site redesign planning & implementation
Partner Selection
·
Vendor evaluation, RFP and vendor selection
·
Web marketing/design agency review & selection
Speaking, Events, & Education
·
Presentations and speaking engagements
·
Classes, workshops and e-commerce educational materials
·
Industry insights, white papers and briefs
·
Meeting facilitation
