Sally's Bio

Sally McKenzie is a retail and online industry veteran with over 20 years of leadership success spanning brick & mortar, catalog and e-commerce channels.  Her extensive experience covers merchandising, marketing, product development, web site operations and strategic planning functions working for companies such as Eddie Bauer, Classmates.com and Expedia. 

After beginning her career as a merchandise buyer, Sally worked for 12 years at Eddie Bauer, serving last as the company’s vice-president of e-commerce.  In this role, she was responsible for the strategic direction, growth initiatives and all operational aspects of Eddie Bauer's industry leading apparel web site. During her tenure, she was twice honored with the company’s “Best of Bauer” award for innovation and profitable performance.

Sally moved from Eddie Bauer into the social networking space working at Classmates.com, first as vice-president of merchandising for new business, then as senior vice-president of marketing and strategic planning where she was responsible for brand positioning, customer acquisition and retention, customer care and site design.

Following Classmates.com, Sally worked at Expedia, first serving as senior vice-president of merchandising and retail operations, and later as senior vice-president and general manager of Expedia.com, with P&L accountability for the company’s $9 billion online business.

In addition to her consulting work, Sally has served on advisory boards for Shop.org, Digitrends Magazine, The University of Washington E-Business Consortium and Internet Retailer Magazine. She is an MBA Student Mentor at Seattle University, a volunteer at the Humane Society for Seattle/King County, and she serves of the board of directors for Jewish Family Service of Seattle.

Consulting Services Include: 

Strategy and Planning

·       E-commerce/Multi-channel strategic planning

·       E-commerce business & operational planning

·       Organizational design

·       Merchandise assortment planning & development

·       Brand and direct marketing planning & development

·       Social media strategies

 

Site Experience and Optimization

·       Website and customer experience reviews

·       Competitive audits

·       Site metrics analysis 

·       Site improvement roadmaps

·       Site redesign planning & implementation

 

Partner Selection

·       Vendor evaluation, RFP and vendor selection

·       Web marketing/design agency review & selection

 

Speaking, Events, & Education

·       Presentations and speaking engagements

·       Classes, workshops and e-commerce educational materials

·       Industry insights, white papers and briefs

·       Meeting facilitation