Sally McKenzie is a retail and online industry veteran with over 20 years of leadership success spanning brick & mortar, catalog and e-commerce channels. Her extensive experience covers merchandising, marketing, product development, web site operations and strategic planning functions.
After beginning her career as a merchandise buyer for several brick & mortar retailers, Sally built an extensive 12 year career at Eddie Bauer, serving last as the company's Vice President of E-commerce. In this role, she was responsible for the strategic direction, growth initiatives and all operational aspects of Eddie Bauer's industry leading apparel website. During her tenure, she was twice honored with the company's "Best of Bauer" award for innovation and profitable performance.
She then moved to the social networking space at Classmates.com, first serving as Vice President of Merchandising for New Business, then moving to Sr. Vice President, Marketing and Strategic Planning, where she was responsible for brand positioning, customer acquisition and retention, customer care and site design.
Following Classmates, Sally moved to Expedia where she first served as Sr. Vice President of Merchandising and Retail Operations, and laster as Sr. Vice President and General Manager of Expedia.com, with P&L accountability for the company's $9 billion online business.
Sally holds a Bachelor of Arts degree from Washington College in Chestertown, Maryland and has served on advisory boards for Shop.org, Digitrends Magazine, The University of Washington E-Business Consortium and Internet Retailer Magazine.
In addition to her consulting work, Sally currently serves on the Board of Directors for Local Marketers, as Seattle based startup focused on local search marketing. She is an MBA Student Mentor at Seattle University, a volunteer at the Humane Society of Seattle/King County, and services on the Board of Directors for Jewish Family Service of Seattle.
Consulting Services Include:
Strategic Planning
E-commerce Strategy, Business Planning and Implementation
E-commerce RFP and Vendor Selection
Online Marketing Strategy
Website Evaluation and Online Experience Development
Multi-Channel Programs
Business Process Improvement
Meeting Facilitation
Interim General Management or Executive Services
