Ph: (206) 227-3787
Sally McKenzie is a retail and online industry veteran with over 20 years of leadership success spanning brick & mortar, catalog and e-commerce channels.
She covers merchandising, marketing, product development, web site operations and strategic planning functions for the online world.
Books Worth Reading
- Charlene Li: Groundswell: Winning in a World Transformed by Social Technologies
- Thomas L. Friedman: The World Is Flat: A Brief History of the Twenty-first Century
- Chris Anderson: The Long Tail: Why the Future of Business is Selling Less of More
- John Jantsch: Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide
- Patrick M. Lencioni: The Five Dysfunctions of a Team: A Leadership Fable
- Patricia B. Seybold: The Customer Revolution
- Lynne C. Lancaster: When Generations Collide: Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work
- Andy Sernovitz: Word of Mouth Marketing: How Smart Companies Get People Talking
Blogs I Read
Archives
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About Me
Ph. (206) 227-3787
E-mail Me
- e-mail mckenziesa {at} gmail [dot] com
LinkedIn Profile
Recent Posts
- Time to Drop the “E” in E-commerce? A Practical (and possibly selfish) Perspective
- Want your E-commerce Project to Move Faster? Try Slowing Down: New Data Supports the Tortoise and Hare.
- Social Rocks the Online World for Local Business - Seattle Event 4/22
- A Lesson from Dad: Why Your E-commerce Platform Search Isn't Just About Software
- It's 2010. Do You Know Where Your E-Commerce Strategy Is? 7 Signs You Need to Find It.
- Attention E-commerce Marketers: Your Brand is Showing (everywhere)
- The Mom & Pop Store: A Book Review, a Personal Perspective, and 5 Lessons for E-Commerce
- Webinar Replay - More for Manufacturers. What is the Meaning of Your E-commerce Life?
- Webinar: From Manufacturer to Retailer: Expanding Your Brand Online
- 10 Reasons Why Some Manufacturers Still Ponder Selling Online
